GOLDEN CENTRE- NEW MEDIA
JOINT VENTURE POTENTIAL
GOLDEN CENTRE
The Golden Centre wishes to create it's own advertising and public information initiatives totally independent of the local radio stations.
This will allow the Golden Centre to privately preplan, experiment and produce higher quality audio without discussing iideas, budget and timing with radio stations until it is ready to make a booking for airplay.
These soundtracks and advertisments will be able to be utilised on the goldencentre.co.nz website and can be combined with youtube and facebook video advertising campaigns as required by the Golden Centre and the Mall tenants themselves.
The Golden Centre will obtain an audio outcome it is happy with rather than too often having to accept work that is sometimes rushed and not quite right and it will also save time and money.
Ultimately the Mall tenants are the winners with advertising created with their input and enthusiasm.
This will add real value to the relationship and longevity of the association between the Golden Centre and the mall tenants.
NEW MEDIA
New Media is driven by the the recognised need of Dunedin and Otago in general that we have to expand our local economy as things continue to get tougher with the costs of living, unemployment and population decline chipping away, Lobby groups like Business South and the Chamber Of Commerce are expecting the councils to lead the way on changes that will stimulate the economy, boost visitor numbers and student enrolments, entice businesses, families and entrepreneurs to move here and get retail and all other business miraculously back into top gear!
So far the city council has not announced any ideas or indicated planning that will make any of this materialise and unfortunately Dunedin has a history of failure with council groupings who have tried to stimulate the economy and failed completely time after time.