The Regional Plan for the Way Down South platform (hosted via waydownsouth.co.nz) focuses on a collaborative economic strategy to enhance business opportunity across rural and urban southern communities. 

The main objectives of the strategy include:

 

📈 Uniting Otago & Southland

• One Shared Marketplace: The core directive is to unite regional towns and districts across Otago and Southland into a single, cohesive online marketplace. 

• Boosting Local Business: The plan targets driving commercial growth for localized southern businesses, giving smaller provincial districts equal digital visibility alongside larger cities like Dunedin. 

• Creating Regional Opportunity: By pooling resources across the southern regions, the platform aims to establish greater transactional and promotional opportunities than businesses would find operating in isolation. 

Enhanced 'Start ups' and 'experimentation friendly' affordability due to totally free permanent and flexible banner ads on highly publicised platform totally free for 12 months, and from only $5.00 per week for existing businesses will allow everyone to have brilliant marketing kept fresh and interesting.

💻 Strategic Functionality

The plan physically operates through the portal's DISCOVER ME platform to "Be Discoverable - Be Contactable - Be Transactional"  Users can click directly on local business banners and promotional graphics to make immediate commercial contact via a range of linkage options direct to your website, online store, social media, email or smartphone. Age neutral: will suit young or old, everything from baby sitting to rocket science, book keeping to care giving, lawn cutting to house painting, knitting to home repairs. To change the nature of your business as often as you want you simply send an email with short updated details with a digital photo or image.