Aims & scale
KEY QUESTIONS
Tactics-Ideas
Campaign-Platforms
Outcomes measurements
Grow the economic base, attract & retain Talent.
Differentiate itself nationally & internationally
As per the Invest Dunedin strategy.
Leverage its advantages via
Otago University,
Livable affordable urban, housing,
Distinctive identity attracting specific demo?
Track jobs created and retained via Enterprise Dunedin,
esp new business investment and skills
initiatives funded.
Publish financial medium term stadium plan.
Prioritise South Dunedin, establish business advisory group.
More transparent re fees & reduce compliance burdens.
How? Publicity Inviting Companies and individuals to come to Dunedin or region.
How? Publicity pointing out what makes us different and better.
Publicise advantages and opportunity because of Otago university.
Publicise advantages and opportunity due to housing advantages in Dunedin or region.
Describe & invite the required specific demo and offer incentives?
Identify & publish to invite the required businesses and skillsets required.
Invite submissions /Ideas and publish plan and promote success alongtheway.
Invite submissions /Ideas and publish South city plan and promote.
Publicise changes and gains.
New Businesses?
all exiisting biz's?
Products & services?
sales ideas?
fast biz? Slow burns?
National HQ's
new entrants to mkt?
Online Radio
From locals?
Incl rural?
Greater Dunedin?
Incl coastal otago?
National Input?
New players?
competing entities?
every Town
southland
Central Otago
Oamaru
Clutha Wanaka
Lakes District
All councils
regional councils
Whos involved?
which industry priorities?
Retail incl?
Rural commercial?
corporates?
Mum & Dad ops?
rally unemployed?
Students?
University
Polytech?
Music Industry
Schools emerging biz
Lets go otago?
Way Down south?
All Local Radio
All local media involved?
all in or fragmented?
Incentive to participate
new opportunities
start your own biz
build on your now 4 tomorrow
How to measure?
who benefits?
local turnover?
Protect local biz's? gauge success?
Success is relative?
incentive the same for all participants?
sales-exposure
awareness-success
whats at stake?